What format for your commercial objective scratch card?

What format for your commercial objective scratch card?

10th November 2022

What Format for Your Commercial Scratch Card?

Here you are, your company is ready to launch its commercial scratch card. But which scratch card format is most suitable for your business? There are all sorts. This article will help you make the best decision based on your commercial objectives.

Customizable Scratch Card Format: Various Possibilities

In the world of gambling, scratch cards have become a real phenomenon. It's often the first thing that comes to mind when scratch cards are mentioned. But today, many companies use scratch cards as a promotional tool. How to create an effective commercial scratch card? We will see through this article that the customizable scratch card format has a role to play.

Before diving into a commercial promotion involving scratch games, it's important to define the commercial objectives of your scratch card. Your card must have a specific purpose, whether it's to attract new customers, retain existing ones, or increase sales. Once you've defined your goals, it'll be much easier to choose the customizable scratch card format.

The Square Format

There are many different models, but the most common customizable scratch card format is the square format. Why? Simply because it's easy to print and allows players to scratch the card easily. Moreover, the square format is rather classic. In this sense, it's recognized by players.

The Round Format

Another option for customizable scratch card format is the round one. This shape also has the advantage of being easy to print, while clearly gaining in originality compared to the previous format. Additionally, this option can attract players' attention, pique their curiosity, and make them want to play.

The Rectangular Format

The rectangular format is also a popular option. This structure is advantageous as it offers more space to insert information on the card. Moreover, it's an easier customizable scratch card format to cut, which can be an advantage if you're printing scratch cards in large quantities.

Personalization Even in the Format

The last conceivable option in our opinion is the personalized format. This customizable scratch card format allows you to create a fully customized scratch card. You can choose the size, shape, color, and design of your card. In short, it's an ideal format when you want to create a unique and original scratch card.

Personalization and Printing

Scratch cards can be customized to fit your company and specific needs. Everything is possible, or almost: you can choose the ticket design, ticket size, and the number of cards you want to print. The type of paper you want to use for printing also offers several possibilities.

The choice of format might not be obvious, but once that's done, it's important to choose the right number of cards to print. Indeed, the risk would be to lose money by printing too many scratch games. Even though, in itself, it's one of the least expensive promotions to set up!

What's the Most Effective Format?

There's no clear answer to this question because it all depends on your objectives. Nevertheless, we believe that the key to success lies in customization. A simple scratch card isn't enough to make your operation a success for your business: don't hesitate to highlight your company's image and values through the scratch card, proposing a format that is both original and effective, and that makes people eager to learn more about your business.

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