What are the different possible printing media for working on street marketing?

What are the different possible printing media for working on street marketing?

10th November 2022

What are the different possible printing media for working on street marketing?

In the era of 'all digital,' does street marketing still have a role to play? The answer is emphatically yes. There are different printing media that have the advantage of directly reaching their target audience in their daily lives.

But before going into details, let's remember what this technique consists of.

Scratch ticket: What is street marketing?

Street marketing is a form of marketing that involves disseminating advertising messages in public places. It can take various forms, such as posters, leaflet distributions, or even events on the streets.

How does the message dissemination happen? Street marketing can rely on various printing media. Among the most common are posters and advertising boards. Posters are large-format media that allow messages to reach a wide audience. Advertising boards, on the other hand, are smaller media, usually installed outdoors, which can be customized according to the message to be disseminated.

We can also mention the scratch ticket, which, in addition to being an effective tool, has a playful aspect that actively involves the person it is intended for. The effect will be very different from distributing a simple flyer since curiosity is coupled with the chance to win. Furthermore, the scratch ticket has every chance of convincing you to integrate it into your street marketing strategy.

What are the different possible media?

Other printing media commonly used in street marketing, aside from scratch tickets, are flyers and leaflets. Flyers are small-format media, often distributed in the streets or public places. Leaflets, on the other hand, are more elaborate media, allowing for a more detailed presentation of an offer.

Lastly, street marketing can also rely on advertising vehicles, such as buses or trams, to disseminate its messages. Advertising vehicles allow reaching a large audience, especially due to their visibility.

The advantages of scratch tickets in street marketing

Scratch-offs and other scratch cards can be compared to flyers, tools mentioned earlier. But the difference is notable: the scratch ticket is a game that appeals to the lure of winning. For the prospect, it's not just about consulting information on a subject they might not be sensitive to at first glance.

It's about playing and potentially winning something through the scratch zones, which almost always leads the prospect to 'play along' and discover information about the brand, product, or company being presented, when present on the scratch ticket, of course.

Moreover, the scratch ticket is more likely to reach a prospect than a simple flyer.

What are the different types of printing media for street marketing?

Printing media for street marketing can be divided into two categories: static media and mobile media.

Static media for street marketing includes banners and advertising boards. Banners are usually hung above streets or store entrances, while advertising boards are placed near stores or public places.

The advantages of static media for street marketing are that they are often cheaper to produce than mobile media and can be customized according to location. The disadvantages are that they can be difficult to install and are not easily portable.

Mobile media for street marketing includes advertising posters, portable advertising boards, and advertising vehicles. Advertising posters can, among other things, be installed on building walls.

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